PITTSBURGH — As we first told you last fall, Giant Eagle is ending its fuelperks+ program and replacing it with its "enhanced" myPerks loyalty program.
Now that time is just about here as Giant Eagle has fully transitioned those enrolled in fuelperks+ to myPerks starting on Thursday. No action will be needed by customers currently enrolled in fuelperks+. You'll scan your Giant Eagle advantage card just like always to earn and redeem your perks. And those perks that you've earned will automatically transition to your myPerks account.
So now that we have a basic understanding of what's about to happen, here are some of the changes you can expect starting Thursday:
- The ability to earn perks faster through increased perks earning opportunities on Giant Eagle brand products, prescriptions, access to third party partners such as Booking.com, and through enrollment in myPerks Pay programs.
- More time to accumulate perks, with all customers having up to 12 months to redeem perks earned.
- Flexibility to redeem perks for free groceries and gas in three distinct ways. The move to myPerks gives customers control to redeem perks the way that works best for them.
- You can redeem your perks as a specific dollar amount off your total transaction (a choice that may be more desirable for smaller purchases)
- As a percent off of groceries (up to 20%) at the supermarket
- For cents off per gallons of gas (up to 30 gallons) at GetGo
The customer’s perks redemptions options will be displayed during checkout and the option that provides maximum savings will be highlighted.
- More ways to achieve Pro status, which is the top tier of the myPerks program that unlocks the ability to increase perks earnings by 50% across groceries, prescriptions, gas, and gift cards. Customers can now achieve Pro status by either earning 2,500 perks over a six-month period or completing 25 qualifying trips to Giant Eagle, Market District or GetGo locations in six months, including qualifying prescriptions at Giant Eagle Pharmacies and qualifying gift card purchases.
“This latest evolution of our longstanding, popular loyalty program came from listening to our customers and recognizing that we had an opportunity to bring together the best of our two programs in a way that delivers flexible, meaningful savings for all customers,” said Justin Weinstein, Executive Vice President, Chief Strategy and Marketing Officer at Giant Eagle. “More than ever, myPerks now provides customers with the flexibility to redeem perks in various ways and clarity on which redemption option may be most valuable to them.”
Giant Eagle first introduced myPerks to customers in Canton in November 2020 and the program has since been open for enrollment by all customers. Customers interested in taking their perks earnings even further can also explore enrollment opportunities in myPerks Pay Direct and myPerks Pay Rewards Visa Credit Card.
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