LeBron James is gaining a lot of attention for his response to a controversial H&M ad that shows a black child wearing a sweatshirt that says “coolest monkey in the jungle.”
“U got us all wrong!” he wrote on Instagram. “And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied!”
He also altered the original image to swap the “monkey” text on the boy's sweatshirt for a crown.
“We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove #LoveMyPeople.”
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The Swedish retailer issued an apology for the image.
"This image has now been removed from all H&M channels and we apologize to anyone this may have offended," H&M spokeswoman Anna Eriksson said, according to CNN.
Social media users also pointed out that the brand used white children to model similar sweatshirts, such as one that said, "Survival expert."