CLEVELAND — Shortly after the Cleveland Browns acquired Pro Bowl wide receiver Odell Beckham Jr. in a trade with the New York Giants, a catchphrase began circulating on social media and resulted in the making of a t-shirt by a Northeast Ohio company.

Browns wide receiver Jarvis Landry took it a step further and created a “#DawgsGottaEat” chain, which he wore at Classic Park in Eastlake Thursday night while promoting the upcoming inaugural Jarvis Landry Celebrity Softball Game and throwing out the first pitch prior to the game between the Lake County Captains and Bowling Green Hot Rods.

And eat Landry sure did during his first year in Cleveland

Acquired by the Browns from the Miami Dolphins for draft picks last March and signed to a lucrative multi-year contract extension shortly thereafter, Landry lived up to the hype, as he made impactful plays in multiple ways for the offense.

Landry turned 81 receptions into 976 yards and four touchdowns, rushed for 60 yards and one score on just three attempts and completed one of his two passes for 63 yards. Additionally, Landry completed a two-point conversion pass to quarterback Baker Mayfield in a 21-17 come-from-behind win over the New York Jets at FirstEnergy Stadium in Week 3.

The Browns struggled to find rushing yardage over the first three quarters of play against the Carolina Panthers on December 9th, but Landry proved to be a catalyst to the running game, as he broke free for a 51-yard gain on a misdirection play that set up the Browns for the go-ahead score.

On third-and-two, quarterback Baker Mayfield faked a handoff to wide receiver Breshad Perriman, who was going from left to right across the formation, and then, slipped the ball to Landry, who used an initial burst of speed and cut across the field to flip field position.

Landry can do way more than just create separation from a defender and make one-handed catches, as he can throw the ball a little bit, too, and is not afraid to show off his arm strength. And show off Landry did midway through the second quarter against the Cincinnati Bengals at FirstEnergy Stadium on December 23rd.

The Browns’ second scoring drive of the game covered 70 yards in just three plays in large part because of Landry. On first-and-10 from the Cleveland 30-yard line, Landry took a double-reverse pitch from wide receiver Antonio Callaway and fired a throw to Breshad Perriman for a 63-yard gain.

Landry’s throw travelled 54 yards in the air, moved the Browns from their own 30-yard line to the Cincinnati seven and helped set up a touchdown.

Later in the game against the Panthers, the Browns faced a third-and-17 from the Cleveland 49-yard line. Mayfield avoided a rush from the Panthers and muscled a throw deep down the left side of the field for Landry, and despite two defenders closing on him, the veteran pass catcher hauled in his third receiving score of the season.

Landry started the play on the right side of the formation and ran down the middle of the field until he reached the 20-yard line, and then, he did a hard bank left toward the sideline. Seeing Landry hustling down the field, Mayfield launched the pass, and his receiver high-pointed the ball and maintained possession throughout the play for the touchdown.

Following the touchdown, Landry held a mock campfire in the corner of the end zone, and then, leapt into the Dawg Pound to celebrate with fans.