LAS VEGAS — Stuck between two choices? Flipping a coin to make a decision is out, and twisting an OREO is in.
In a new ad that will air during the Super Bowl, the iconic chocolate sandwich cookie is imagined at big events throughout the past, helping people make important decisions that altered the course of history.
In ancient Troy, two guards decide to "twist on it" when a man shows up at their gate with the trojan horse -- cream on the right, they let him in. Whoops! We all know how that one turned out. An OREO also helps two UFO witnesses decide not to report their alien sighting.
Then in a flashback scene to pre-"Keeping Up with the Kardashians" days, Jenner, matriarch of the Kardashian empire and long-time OREO fan, is on the phone.
"So every little detail about our family will be on TV?" she asks. "Who would watch that?"
Jenner says she'll "twist on it" to decide, and pulls the cookie apart, and appears to decide to go for it. "Hope you can keep up," she says.
This is Kris Jenner's first Super Bowl ad.
“It was fun to shoot this campaign and imagine how OREO cookies played a major role in one of the most influential decisions that I’ve made – wouldn’t it be fun if the twist of an OREO led to our family going on air. Maybe it did!" Jenner said in a statement.
The 30-second spot will air during the second quarter of the game, and a longer version lives online.
When is the Super Bowl?
Super Bowl LVIII (which stands for Super Bowl 58) kicks off on Sunday, Feb. 11 at Allegiant Stadium in Las Vegas, Nevada, around 6:30 p.m. Eastern (5:30 p.m. Central Time, 4:30 p.m. Mountain Time and 3:30 p.m. Pacific Time).